I have to get this one off my chest. There are only a few commercials that I’ve had to mute in the past year or so. The main one was that AT&T commercial where the guy supposedly calls his mom but turns out it was the wrong number.
The premise made no sense–who doesn’t have their mom auto-loaded in their phone?–and that is fine if the commercial has redeeming value. But no, not only was it not funny, it was on every single commercial break during football season.
Luckily, AT&T has replaced that one with a much tamer, if not any smarter, new commercial. However, an ad that I believed was done for good has risen from the dead. I’m sure you’ve heard it, as the “na-na-na-na, na-na-na-na, hey hey hey, goodbye” is heard in the background.
This song is slightly annoying, but it can be funny in the right situation. This commercial, however, is not funny. And not only does it fail to make you laugh or smile, but you are forced to hear the nauseating song while watching people march their old tailgates to who knows where.
The idea is that GMC has such great tailgates that you no longer need yours. But GMC is not selling tailgates a-la-cart. And if they are, it isn’t clear. So, I have no idea why these people would need to remove their tailgates before buying a new car. You are killing the resale value!
In all seriousness, this is one of those commercials that ticks the three boxes of TV ad failure:
- Premise makes no sense
- Annoying audio aspect
- Company looks dumber after viewing
GMC must have a hole in their marketing budget, because this commercial is many years old. Time to rethink your strategy GMC, no one is buying a car based on this commercial, and GMC would be much better off not wasting their money, airtime, and our attention span.
So, every time this commercial goes on, I hit mute. And if I don’t have the remote, I politely ask for it to be muted. Am I the only person in the world that does this? Probably. But is GMC selling a single truck based off this kooky nonsense? Not a chance.